With overseas travel for majority of 2020 out of the question, creating a brand masterpiece seemed was a near impossible task. However, when you’ve got a team of over 50 dedicated, enthusiastic and summer loving women from all over the world, the impossible suddenly becomes possible.
The vision for this video, and the wider ‘Summer Looks Good On You’ campaign, is to connect with women around the world who find joy in surfing, summer, the ocean, being outside and among nature, around the globe. It hopes to inspire you to escape your reality and see the happiness that summer and surfing can bring, by being exactly you.
From Costa Rica to Canada, Western Australia to the Canary Islands, Fiji to Hawaii and every beach in-between, we called on Rip Curl Women from every corner of the globe with a very important task at hand. Each girl was asked to film themselves talking about the sensory experience of summer… How it smells, tastes, sounds and looks and most importantly, how summer makes them feel.
